Expanding Branding

School activations are a powerful way to impress future influencers for a variety of brands. It is essential that the principles of conservation (e.g. water, energy), good governance, human rights and equality are espoused in all activations. A balance has to be struck between the commercial imperative of the brand and the heightened sensitivities of schoolchildren regarding exploitation.

 

  • Industrial theatre plays a big role
  • Roadshows in the vicinity of schools
  • Sensitivity to Primary vs High School pupils
  • Sampling is a major factor
  • Free Wi-Fi at activations
  • Free solar-powered cellphone charging stations
  • Fun and Games at activations
  • Competitions between teams
  • Worthwhile on-the-day prizes

schools