Expanding Branding

Forecourt activations (i.e. Petrol Stations) are increasingly important for brands that need to identify with motorists. We all know that convenience stores at Forecourts stock essentials, snacks and fast foods. Motorists are captive for the duration of their stops which can be up to 15 minutes so this presents an excellent opportunity to allow skilled brand ambassadors to promote product in a friendly environment.

 

  • Promoters in store or on Forecourt
  • Sampling an effective mechanic
  • Gazebos, flags, banners to attract attention
  • "Waitrons" with serving trays for motorists
  • Coffees and snacks ideal for promotions
  • Competitions
  • Loyalty cards

 

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