Expanding Branding

Cinemas are a powerful way of reaching targeted audiences as we can predict to a large degree of accuracy, who will be going to particular movies. This could be children, families, women, men, adolescents etc. We often set up in the public precinct so in effect, the cinema activation becomes a mini-mall setup.  Saampling is the primary mechanic as cinema activations where we will provide each of the target consumers with a goodie bag with the relevant products.


  • Major Cinema Groups in South Africa
  • Typical setup area is 2m x 3m
  • Ideal for sampling to targeted community
  • Typically 12 hour shifts with 2 promoters

cinema huggies

Huggies Wipes Cinema