Expanding Branding

•    Mystery shoppers not known to promoters
•    Typically done on 10% of all in-store shifts
•    Comprehensive questionnaire
•    Every aspect of the promotion questioned
•    Numeric scoring to make it easy to plot
•    Remote observation for all signs
•    Browse category to test promoter engagement
•    Ask detailed questions to test product knowledge
•    Photographs taken to show setup, clothing, look
•    Reporting using digital technology
•    Scoring and presentations from national Mystery Shopping