Expanding Branding

Expanding Branding specialises in promoter activations for all types of products and LSM markets. From Top End Grocers right down to Township Superettes, we have brand ambassadors for every product and application.

  

With powerful real-time technology, we are able to deliver views and reports from each activation as they happen, to clients at their desks. This enables client to see that the activation is taking place as planned and to take corrective action (e.g. on stock-outs) if needed.

 

PROMOTIONS

RETAIL

- Bottom End & Top End Reach (no store too far!)
- Concept and Project Management provided
- Professional, well trained and experienced promoters employed
- Serve as Brand Ambassadors & Consultants
- Trained in Brand USP’s
- Supporting design and POS
- Wet & Dry demos

THE IN-STORE EXPERIENCE:
- Activations both Instore and Front of House
- Provide educational service to shoppers
- Encourage sales on quieter days & Drive hard on busy days
- Research shows that shoppers value the opportunity to talk to in-store promoters.

RESEARCH:
- Detailed sales data for the campaign duration
- Graphical interpretation of sales
- Regular feedback regarding activities in the store including:
- Stock issues
- General customer feedback
- All Competitor Activity

WHOLESALE

- CAMPAIGN CONCEPT AND MANAGEMENT
- Including Store Bookings in up to 1000 outlets

- POINT OF SALE:
- Production Distribution & Installation

- INSTORE CONSULTANTS:
- Running Promotions, Competitions and Driving Sales

- COMPETITIONS:
- Mobile Media including:
- SMS, MMS, WAP with
- Instant Airtime Giveaways

- POINT OF SALE KITS:
- Extending your campaign into Trading Stores

- INSTANT & GRAND PRIZE FULFILMENT
- Purchasing & Dispersing

- AUDITABLE ELECTRONIC LUCKY DRAWS

- RESEARCH FEEDBACK ON SALES

- DEVELOPING A DATABASE:
- For on-going Brand Communication

- SHORT AND LONG TERM PROGRAM

Expanding Branding

Expanding Branding has built its expertise on Experiential Sampling Activations and now focuses on 4 core pillars: In-Store, Malls, Hit Squads and Roadshows. With a national footprint and capacity for all types of promotions, the company delivers solutions that are designed to yield high exposure and sales returns.  Formerly well known for in-store media, the company has re-invented itself in the experiential sampling and promotions space to tackle the core issues that clients are now seeking. Read more

23 Years Experience

EB 23Years

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