Expanding Branding has built its expertise on Experiential Sampling Activations and now focuses on 4 core pillars: In-Store, Malls, Hit Squads and Roadshows. With a national footprint and capacity for all types of promotions, the company delivers solutions that are designed to yield high exposure and sales returns. Formerly well known for in-store media, the company has re-invented itself in the experiential sampling and promotions space to tackle the core issues that clients are now seeking.
It is no longer enough for a promotions company to simply ‘check the boxes’ by providing promoters as clients have become demanding and want to know their return on investment using hardcore metrics for every activation.
In-store Activations - with strong focus on sales
By securing contracts from international companies such as Coca Cola and Glaxo Smith-Kline, Expanding Branding has proved its ability to deliver promotional solutions to global standards, tested and measured against international best practice.
Sampling, In-store sales, Product Education, Hit n Run fun squads and free Street Party Roadshows are executed with measurable results and have been refined and honed over the years to give clients maximum bang for the buck.
What is critical to the success of each campaign is the meticulous recording and weekly reporting that is presented back to client to track performance against expectation. Reports include absolute sales and splits by Province, Store and Variant plus any other reporting deemed important by client. It is also the ability to respond rapidly to market conditions during any campaign to ensure optimum sales and the overall return on spend.
Mall Activations - with strong focus on education and link to sales in nearby retailers
At the heart of the efficiencies is “Reddex”, the company’s proprietary on-line database, developed over the last 10 years specifically for the promotions industry. Accessible from PCs, tablets and smartphones, Reddex ensures that every aspect of the business, including Cost Estimates, Orders, Invoices, Courier, Stock, Sales and HR are integrated into a single system. This allows Expanding Branding to ramp up very large campaigns effortlessly without losing efficiency.
Blitz Squads - focus on reach with sampling and eduction. High energy fun factor.
For any size and duration Regional or National in-store activations, from Top-end Grocers to Wholesalers, Mall Activations, Hit Squads in high convergence zones and Roadshows to LSM B consumers, Expanding Branding has a cost-effective solution.
Roadshows - the Free Street Party. Experiential focus on LSM B with sampling, music, dancing,competitions, prizes.